Cliffedge brings partner vendors and Walmart together for the greater good
Power of the Pink was searching for a way to reach uninsured and underinsured women in rural areas to provide Free mammograms to women who had never been tested for breast cancer before because of accessibility or affordability. The goal was to lower the risk of this disease in these environments and provide education to those who needed it most. Power of the Pink approached Walmart asking that Mammography Vans be placed on their parking lots to invite customers to step up and be tested, thinking it would be a great way for Walmart to touch their customer base and achieve our goals.
Using Walmart’s motto of “Save money. Live Better.” as a guide, Cliffedge Marketing examined demographic breakdowns of Walmart shoppers and determined that a high percentage were females that lived in medically underserved areas. Combining this information with Walmart’s ideals, Power of the Pink was born; a breast cancer awareness program that uses local breast health services to provide free mammograms for women between the ages of 40 and 64.
How Cause Marketing with Cliffedge creates impact for Walmart:
• Organization and execution of community engagement program with Walmart Regional General Managers and Market Managers.
• Tying in with national and local partners concerned about breast cancer
• Obtaining local TV and Radio Live interviews to discuss the need for a Mammogram
• Regional media campaigns including television, radio, and social media.
• Coordination of Mammography Van events hosted on Walmart parking lots.
Through community partnerships the program has been able to provide breast health education, and more importantly free mammograms to uninsured or underinsured women. To date, the program has generated nearly $900,000 for local Susan G. Komen affiliates and other breast health organizations across 12 Midwest states; enough to provide for more than 10,000 free mammograms.
“Thank you Power of the Pink! I have no health insurance so this was my first mammogram in 6 years. I couldn’t afford to pay for a screening so I wouldn’t have gotten one without your help. The mobile unit being right in my town was so convenient and the staff was wonderful! “
New Tazewell, TN
“Having been in the Grocery Industry for 36 years, I can say without a doubt that my business partnership with Cliffedge Marketing has produced some of our most successful & profitable merchandising events. They are true professionals and work very hard to deliver top notch results for their customers. In short, they deliver! For these reasons, we are always eager to work with Sherri Cliffe and Team!“
Walmart Regional Director for Nabisco/Cadbury