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Power of the Pink

Partnering with Walmart, Power of the Pink raises support for breast cancer awareness and research. The program serves the community by offering free mammograms to uninsured or underinsured women. Through regional support in Walmart stores, consumers are encouraged to join the “pink” crusade and purchase a specially marked pink CFL light bulb. Patrons can then “Flip the Switch and Turn on the Power of the Pink.”

As we look to the future of the Power of the Pink program, we are thinking growth! On Mother’s Day 2016 we partnered with the St. Louis Cardinals for Power of the Pink Day at Busch Stadium. The entire stadium was awash in pink to bring awareness to the fight against breast cancer. Power of the Pink presented a check on field to the Missouri affiliate of Susan G. Komen for $10,916 to fund mammogram screenings and treatment. To date, Power of the Pink has worked to contribute nearly $900,000 to 61 different breast health organizations across the country.

Tactics

  • Coordinate retailer collaboration
  • Provide Mammography Vans on Walmart Parking lots throughout Midwest
  • Arrange Breast Health Education Booths and Mammogram screenings
  • Use of a supportive media and PR campaign
  • Coordination of charitable donation with local Komen affiliates

Community Impact

  • $889,730 in charitable funds raised
  • Provided funding for 9,659 free mammograms to uninsured/underinsured women
  • 1,812 mammograms provided exclusively on Walmart store parking lots
  • 184 breast health and mammography events across 12 states
  • 61 organizations have received funding from program

Testimonial

“Thank you Power of the Pink! I have no health insurance so this was my first mammogram in 6 years. I couldn’t afford to pay for a screening so I wouldn’t have gotten one without your help.  The mobile unit being right in my town was so convenient and the staff was wonderful! “ - Sandra R., age 60 New Tazewell, TN

It has truly been our pleasure to work with Cliffedge Marketing these past several years with the Power of the Pink program.  Sherri, Melinda and all other staff members are always very professional and work diligently to ensure programs such as this all come together. With our partnership we are able to continue with our mission of improving the health of the people and communities we serve. The Power of the Pink program works hand in hand with our goal of “Reaching the Underserved” which is a program funded by Susan G. Komen Missouri. This provides the much needed resource to support uninsured and under-insured at-risk women (ages 40-64) with mammogram services and diagnostic follow up for those living throughout the State of Missouri. Our coordinated efforts are making a difference by educating women emphasizing the importance of early detection and how annual mammography screenings can save your life.  - Theresa Taylor, Missouri Baptist Medical Center’s Breast HealthCare Center Grant and Outreach Coordinator

“Having been in the Grocery Industry for 36 years, I can say without a doubt that my business partnership with Cliffedge Marketing has produced some of our most successful & profitable merchandising events. They are true professionals and work very hard to deliver top notch results for their customers. In short, they deliver! For these reasons, we are always eager to work with Sherri Cliffe and Team!“ — Tony M., Walmart Regional Director for Nabisco / Cadbury

Contact us to find out how your brand can be associated with the Power of the Pink. 

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