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Hayrides with the Hometeam logo

Hayrides with the Hometeam

Looking to enhance their social media footprint, Eckert’s partnered with Cliffedge on a unique sports marketing campaign where fans could win the experience of a lifetime; a hayride at Busch Stadium.                                             

Working with the St. Louis Cardinals, Cliffedge produced a series of life-sized photo frames, which were placed in key locations at Busch Stadium.  Fans were encouraged to take their photo with their families as they enjoyed the game and to post it to Eckert’s Facebook page, tagging it with #EckertsFarmTeam.

Winners, accompanied by Fredbird, received tickets to the game and one of four pre-game hayrides around Busch Stadium in an Eckert’s branded hay wagon.  

Tactics

  • Use of high traffic space within Busch Stadium
  • Creation of a unique, attention grabbing call-to-action
  • Merging event marketing with social media marketing 
  • Coordinating a buzzworthy gameday feature
  • Use of brand ambassadors to engage fans
  • Database development

Contact us to see how Cliffedge can give your brand a lift.

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