Facebook. Twitter. LinkedIn. Instagram. Yelp. Are you getting social with your potential customers and talking to them in a language they understand? Here’s why you should be.
It’s 2017, by now most small business owners have a basic understanding of social media and its impact. It’s a place to grow your brand, interact with your customers, and promote your products. However, it can also be a lot of work, a lot of time, and often difficult to measure. So, what real value can social media provide? Here are 4 reasons why social media is worth your time and energy:
1. The new storefront
In many ways, social media is the new retail storefront, it’s your 21st century display case. And as today’s consumers are online, they expect their brands to be as well. In fact, 53% of Americans who follow brands on social media are more loyal to those brands. Your social footprint reflects your brand, and having little to no social activity can ultimately damage your credibility. However, by spending as little as six hours per week you can see improvement in lead generation, search engine rankings, and sales.
2. Support sales
Social media gives you the opportunity to directly engage your followers and provide immediate customer service. Answering questions, resolving issues, or sharing valuable insight all positively impact your bottom line. In fact, customers spend 20%-40% more when companies engage and respond over social media. Facebook has now made this even easier by retooling their messaging feature to allow more useful interactions between people and brands.
3. Cost effective
Traditional media can often be a waste of money for small, local business. For instance, as radio is broadcast over a huge area, the advertisements can be heard by people outside a company’s retail footprint. If you’re a small brand with shelf space in limited retail locations, mass media will only end up costing you time and money.
Social media on the other hand allows you the opportunity to hyper-target your audience based on just about anything: interests, gender, relationship status, education, age, language, location, etc. And as targeted ads are twice as effective as non-targeted ads, it’s easy to see the ROI in social targeting.
4. Provide customer insight
Think of social media as a massive ongoing focus group for your brand. Never before have companies had the opportunity to gather such immediate and authentic feedback from their customers. At the click of a button you can view who your customers are, where they are, and most importantly, what they’re interested in buying. These insights can help improve innovation, revenue, and overall customer satisfaction.
Need more social media management pointers? See how we’ve helped brands find their digital persona and build their content marketing and social media strategies. You can also DM us on Facebook or use the old fashioned telephone and call us at (314) 241-0606 to arrange a meeting to discuss your digital needs.