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When Event Marketing Goes Bad

Just like meeting the in-laws for the first time, there are no do-overs in Event Marketing.  Events can play a crucial part in a marketing campaign, so be at the top of your game and make them count.

Balance Your Business with Thinkers and Doers

Business is a bit of a balancing act. Never mind balancing the input with the output or the critics with the audience. We are talking about the cohesion of two opposing forces that must be balanced…

5 Networking Tips for Small Businesses

A recent TV commercial showed two businessmen sitting next to each other at the airport. One man smiled upon the realization that they were wearing matching ties. He tried to show it off but was ignored…

Beyond a Sign in the Outfield: The Sports Marketing Evolution

While the sports world is changing, marketers and organizations are adapting to the change and finding innovative ways to be a part of the fan experience. Are you in on the Sports Marketing bandwagon?

Turn a Negative Customer Experience into a Positive One

“We are experiencing a heavy volume of phone calls right now.  Please remain patient and stay on the line.  Your call is very important to us.  Our representatives are busy assisting other customers.…

In-Store Retail Promotions Drive Consumer Engagement

“In today’s society, life is hectic and we tend to always be on the run,” says Cliffedge Marketing’s President, Sherri Cliffe.“People are always more open to new ideas when they’re in ‘pause mode’.”

Good Sports Marketing When Your Team is Bad

Developing a winning marketing strategy that can outperform a losing team can seem like a 4th and 20 situation, but remembering these 5 plays could get you the score you need to win!

How Social Media Can Boost Your Marketing

Since promoting brands is kind of our bread and butter, it shouldn’t surprise you that Cliffedge Marketing appreciates the power that social media can bestow upon a business. And, along with our…

Make Your Blog Part of Your Marketing Strategy

Like so many organizations out there, we once thought of blogging as something that only involved people with disheveled hair huddled around a table in Starbucks openly discussing the current state…

Brand Ambassadors: Marketing on the Front Lines

You don’t always need a celebrity spokesperson to sell your product; sometimes it pays to have a Marketing specialist onboard instead. (We all know that the celebrities representing McDonalds at…

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