“It’s for a great cause!” and “It’s good for business!” You seldom hear these phrases together, but a quality cause marketing program can be both. And for companies looking for unique opportunities,…
Posted by Colin Listner on Jul 06, 2015
Posted by Jessica Cliffe on Apr 16, 2015
Like. Comment. Share. These words have a whole new meaning with the advent of social media. As consumers adopt this newer form of communication, businesses will need to learn to speak their language.
Posted by Colin Listner on Feb 27, 2015
50% off of your ENTIRE purchase! Get this EXCLUSIVE offer! BOGO! We have all seen the retail strategies encouraging consumers to buy, but what about getting a vendor to buy into something you’re selling?
Posted by Jessica Cliffe on Jan 14, 2015
Just like in any profession, reflection is important in business. Assessing one’s successes and shortcomings gives perspective and provides a clearer view when moving forward.
Posted by The Cliffedge Crew on Jan 07, 2015
Just like meeting the in-laws for the first time, there are no do-overs in Event Marketing. Events can play a crucial part in a marketing campaign, so be at the top of your game and make them count.
Posted by Jessica Cliffe on Dec 23, 2014
Whether sappy, sweet, endearing or funny, Christmas movies come in all categories. And just like with the old movie classics, you’re bound to have a favorite. Below are five of our own…
Posted by The Cliffedge Crew on Dec 17, 2014
Business is a bit of a balancing act. Never mind balancing the input with the output or the critics with the audience. We are talking about the cohesion of two opposing forces that must be balanced…
Posted by Jessica Cliffe on Dec 11, 2014
It’s that time of year again! The holidays are here, the stores are packed and you may find yourself running around last minute to make sure you have [insert gift item] under the tree.
Posted by The Cliffedge Crew on Dec 03, 2014
A recent TV commercial showed two businessmen sitting next to each other at the airport. One man smiled upon the realization that they were wearing matching ties. He tried to show it off but was ignored…
Posted by The Cliffedge Crew on Nov 14, 2014
While the sports world is changing, marketers and organizations are adapting to the change and finding innovative ways to be a part of the fan experience. Are you in on the Sports Marketing bandwagon?