How to Create a Buyer Persona to Benefit Your Business

Creating a buyer persona to reflect your true consumer is essential to your marketing efforts. Buyer personas are similar to an outline or blueprint of your consumer; yet, rather than simply identifying…

Reveal Your Brand’s Potential through Product Sampling

From user-generated product reviews to branded viral videos, consumers are inundated with product information on a daily basis. More often than not, consumers readily rely on these resources to act…

5 Reasons Why Contests are Critical for Your Small Business

Consumers are familiar with the common caveat, “Enter for a chance to win!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize pack or scores tickets…

Chipping in for Children 2017

This year at the 7th annual Chipping in for Children charity golf tournament, teams representing 18 brands came to play golf, but stayed to support the kids.


3 Tips on How to Make Your Content Count

Successful brands know the trick to getting their product noticed: they create meaningful content around it.

The bottom line is that content bulks up your brand presence in the digital and…

Why social media is so important for your small business


Facebook. Twitter. LinkedIn. Instagram. Yelp. Are you getting social with your potential customers and talking to them in a language they understand? Here’s why you should be.

Power of the Pink Day at Busch Stadium

“Making a difference in the lives of women we love.” It isn’t just a tagline to a sales pitch. It’s a real and true exclamation point to Cliffedge Marketing’s

4 Things to Know Before Starting a Marketing Campaign

Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with “the marketing campaign to end all marketing campaigns.” Something that will…

How Working With Nonprofits Can Help Grow Your Business

“It’s for a great cause!” and “It’s good for business!” You seldom hear these phrases together, but a quality cause marketing program can be both. And for companies looking for unique opportunities,…

5 Things to Know about Social Media for Your Business

Like. Comment. Share. These words have a whole new meaning with the advent of social media. As consumers adopt this newer form of communication, businesses will need to learn to speak their language.