From user-generated product reviews to branded viral videos, consumers are inundated with product information on a daily basis. More often than not, consumers readily rely on these resources to act…
Posted by Angela Karas on Oct 16, 2017
Posted by Angela Karas on Oct 02, 2017
Consumers are often familiar with the common caveat, “Only one lucky winner!” attached to the official rules of contests they enter. Sure, they might be the one who snags the prize pack or scores tickets…
Posted by Angela Karas on Sep 20, 2017
This year at the 7th annual Chipping in for Children charity golf tournament, teams representing 18 brands came to play golf, but stayed to support the kids.
Posted by Colin Listner on Sep 20, 2017
Successful brands know the trick to getting their product noticed: they create meaningful content around it.
The bottom line is that content bulks up your brand presence in the digital and…
Posted by Colin Listner on Jul 06, 2017
Facebook. Twitter. LinkedIn. Instagram. Yelp. Are you getting social with your potential customers and talking to them in a language they understand? Here’s why you should be.
Posted by Colin Listner on Jun 27, 2016
Posted by Colin Listner on Dec 31, 2015
Great news! The Marketing Department just got some money behind it and you’re ready to fire on all cylinders with “the marketing campaign to end all marketing campaigns.” Something that will…
Posted by Colin Listner on Jul 06, 2015
“It’s for a great cause!” and “It’s good for business!” You seldom hear these phrases together, but a quality cause marketing program can be both. And for companies looking for unique opportunities,…
Posted by Jessica Cliffe on Apr 16, 2015
Like. Comment. Share. These words have a whole new meaning with the advent of social media. As consumers adopt this newer form of communication, businesses will need to learn to speak their language.
Posted by Colin Listner on Feb 27, 2015
50% off of your ENTIRE purchase! Get this EXCLUSIVE offer! BOGO! We have all seen the retail strategies encouraging consumers to buy, but what about getting a vendor to buy into something you’re selling?